Emmas Ringer recently released their latest video for Hong Kong. It’s the first single off their upcoming album Generations, which will be released November 25th 2014. The video was filmed, directed and edited by Zachary Spence at Capital Arts Productions.
Lead singer/guitarist Scott Maybee shared, “I wrote this song while living in a hotel in downtown Ottawa for a few months. I think that environment gave me some creative wavelengths in terms of song writing. One morning I woke up with this monster riff in my head and I just had to do something with it. I tend to over-think songs, so to avoid this I gave myself a 1 hour time limit to write and record a song around it, which I did. The music really just dictated the lyrics, which for some reason came across to me as something I would have heard in a fight scene in a kung fu movie or video game, only much heavier.”
He continued, “For the video we really wanted to showcase the band’s heavier side. Thematically the video represents the concept of the song, which in comedic fashion targets the use of Eastern style and tradition in Western escapism. There’s a lot of visual references in the video to that notion….and I think as North Americans we are fascinated by Eastern culture yet most of us tend to think we know far more about it than we actually do. We thought it would be funny to create a visualization of the “North American” version of Hong Kong and in the process poke a bit of fun at ourselves.”
Keyboardist Scott McCooeye added “The video looks much like a video game, it’s very flashy and there is a lot going on. We asked our director to be as creative as he could be for this one, and he certainly delivered.”
